As a result, EVERYTHING that we create and don't create in life is a direct result of the choices we make.

My simple mission in this work: to enable leaders to be aware and more effective in aligning their choices to what they actually want to create.



The Three Simple Themes That Guide This Work:

  1. Choice Creates Everything

  2. Choice Lives in Every Minute of Every Day

  3. Choice is a Learnable and Repeatable Process That Can Be Mastered.


The Book

The True Prize is based on actual stories of how high performing leaders approach choice differently to create success.

The Movement

The vision is to empower leaders to master the process of choice in order to more successfully create what they want to create.

The Author


Rob Fenty worked with and interviewed hundreds of leaders, including corporate executives, social entrepreneurs, Olympic athletes, coaches, and  educational leaders in the development of this book